ArbetstitelFrom talent to global player
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RecensionsutdragJetshop.Integration.Erp.BokInfo.Connectors.Bokinfo.Dto.TextContent
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Publiceringsdatum2017-09-01 00:00:00
FörfattareChrister Öjdemark & Staffan Brege
Kort BeskrivningFrom talent to global player
– grow your company through internationalisation
How do you grow a company? This book describes how to turn small and medium-sized companies into “smaller large companies” and how to build up an international business. The starting point is to develop a robust business model based around an innovative product or process
– a business model that can provide leverage for profitability as the company grows. This book addresses five cornerstones of internationalisation:
1 Develop the business portfolio and the business model for internationalisation
2 Expand into different geographical markets
3 Build up a position on a new market
4 Do business on foreign markets
5 Organise and manage international operations
The authors weave together actual case stories with a theoretical frame of reference, supplemented with recommendations and a toolkit to support the management of an international business.
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